The death of the writer

Even in a downturn, you can always find jobs in advertising. Art directors, digital artists, digital directors, digital graphics design directors.

But where are all copywriter jobs?

I’m not naive enough to think that the job boards are the key to career success in advertising. In fact most jobs are won the old fashion way: BJs and connections.

But to me, the boards are at least a barometer. And that barometer says: “We don’t need copywriters, we have keyboards.”

I guess that explains why I see a lot of typing out there – but not much writing.

Filed under: Uncategorized , advertising, copywriting