I recently returned from a copywriting contract in Greece. Being in a foreign country for a few months lets you sink into a place.
Here’s what I noticed:
1 – Greeks are more social than we are
2 – They’re not obsessed with consumption (save food)
3 – They’re obsessed with mobile tech – old Greek matriarchs can be seen with two cellphones
4 – The Euro has killed them – their economy is in much bigger shit than ours
5 – They work less and play more (See 4)
6 – They have a strong cultural brand – duh – which gives them a sharp cultural identity – hmm
7 – Instant frappes are all the rage. (I don’t know)
8 – I felt more alive when I was there.
9 – The food isn’t that great
10 – Santorini is that great
11 – Even while there, I knew I’d feel nostalgic for Greece when I wasn’t. I was right.
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